Legal support for consumer goods manufacturers, retail chains, distributors and online stores. Structuring of commercial models, legal analysis of business processes and advice on the legal requirements that apply to the sale of goods through offline and online channels.
Consumer goods and retail
Industry
Consumer goods and retail
DEGA PARTNERS provides legal support to Ukrainian and international consumer goods manufacturers, importers, distributors, retail chains, online platforms and other market participants on organising, developing and legally securing retail trade and the sale of products in Ukraine.
The consumer goods and retail market is characterised by strong competition, complex supply chains, rapidly changing consumer demand and increasingly strict requirements for product safety, labelling, advertising and consumer protection. Doing business effectively in this sector requires a comprehensive approach to contract, competition, regulatory and advertising law, e-commerce rules, requirements for loyalty programmes, discounts and marketing activities, as well as the specifics of dealing with suppliers, trading partners and end consumers.
Our expertise covers legal support for retail trade and e-commerce, contractual relations with suppliers and retail chains, competition law aspects of commercial practices, regulatory requirements for consumer goods, advertising and product promotion, intellectual property protection and legal risk management. We help our clients develop effective commercial models, adapt their business processes to the law and protect their interests in relations with counterparties, regulators and consumers.
We combine commercial, contractual, competition, regulatory and intellectual property expertise to offer practical solutions that reflect the specifics of the product category, sales channels, market structure and the client's business model.
Services
Key areas of support
Drafting, review and support of supply, distribution, procurement, sale of goods, marketing services and other commercial agreements. Defining the terms of cooperation with suppliers and trading partners, allocation of liability, warranties, procedures for returns and replacement of goods, compensation of damages and termination of contractual relations.
Advice on competition law in retail, in particular on pricing policy, discounts, bonuses, marketing payments, sales incentive programmes, exclusive cooperation terms and interaction between manufacturers, suppliers and retail chains. Assessment of the risks of anti-competitive concerted practices, abuse of a monopoly position and unfair competition, support in dealings with the Antimonopoly Committee of Ukraine.
Legal support in complying with consumer protection law, product information and labelling requirements, warranty obligations, returns and exchanges, and handling consumer claims. Advice on the legal aspects of selling goods, the liability of sellers, manufacturers and importers, and interaction with state supervisory authorities.
Advice on the legal regulation of advertising, promotion of consumer goods, marketing campaigns, loyalty programmes, prize draws, promotions and special offers. Legal assessment of advertising materials and commercial statements, requirements for information about product characteristics and advantages, and the risks of misleading consumers.
Legal support for e-commerce, online sales and digital channels of interaction with consumers. Review of user agreements, public offers, terms of sale, website and online platform terms of use, ordering, payment, delivery and return procedures, and the legal aspects of processing customers' personal data.
Legal support in the registration, use and protection of trademarks, trade names, packaging designs and other intellectual property. Protection of brands against unlawful use, counterfeit products and unfair competition, advice on the use of brands in advertising, on marketplaces and on social media, and on licensing and the commercial use of intellectual property.
Advice on regulatory requirements for consumer goods, their safety, conformity assessment, technical regulation and circulation on the Ukrainian market. Defining the obligations of manufacturers, importers and distributors, legal review of product documentation and support on matters related to the withdrawal of goods from the market, product recalls and responding to claims about product quality and safety.
Representation of clients in commercial, contractual, administrative and consumer disputes related to the supply and sale of goods, breach of contractual obligations, product quality, advertising, consumer protection, intellectual property and competition law. Support in pre-trial settlement and court protection.
Expertise
Related practices
Consultation
Discuss your legal matter with the DEGA Partners team.
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